2019 Speakers

HEALTH SYSTEMS & HOSPITALS

St. Luke's Health System

Michael Rawdan, Ph.D., MBA

System Senior Director of Revenue Cycle & Patient Experience
Florida Cancer Specialists & Research Institute

Sierra Tomlinson RN MBA BSN OCN

Director of Value Based Care
Presbyterian Healthcare Services

Judy LB Parker, EdD

Enterprise Director of Patient Access
Northern Arizona Healthcare

Ryan O’Hara

Chief Revenue Officer
Montefiore Medical Center

Samuel E. Rubenstein

Chief Architect, Business & Revenue Cycle Solutions
Banner Health

Brad Tinnermon

Vice President of Revenue Cycle and Revenue Integrity
Atrium Health, formerly Carolinas Healthcare System

W. Christopher Johnson, FHFMA

Vice President Patient Financial Services
Geisinger

Christy L. Pehanich, MHSA, FHFMA, CPC

Associate Vice President of Revenue Management – Revenue Management Professional Services
HEALTH PLANS

Blue Cross Blue Shield of Massachusetts

Robin Wright King

Director of Consumer-Directed Health (CDH) Strategy and Product Management
Horizon Blue Cross Blue Shield of New Jersey

Lili Brillstein

Director, Episodes of Care, Market Innovations
Priority Health

Jason Woods

Vice President, Provider Contracting
Kaiser Permanente

Raul Matas

Director of Analytics, National Claims Auto Adjudication & Outside Medical Expense
Molina Healthcare, Inc.

Timothy C. Zevnik, CIPP/US, CIPP/G

VP Compliance & Corporate Privacy Official
BANKS

Wells Fargo

June St. John, CTP

Senior Vice President, Healthcare Product Manager
J.P. Morgan

Arnold Torres

Executive Director, Healthcare Solutions
INDUSTRY LEADERS

The Clearing House

Irfan Ahmad

Senior Vice President, Product Development and Strategy
WEDI

CHARLES STELLAR

President
CAQH CORE

Erin Weber

Director
EHNAC

Lee Barrett

Executive Director
Experian Health

Karly Rowe

Vice President of New Product Development, Identity and Care Management Products
IBM

Donna Houlne BSN, MHA, MHRM

Global Business Services, US Healthcare Leader
Machinify

Prasanna Ganesan

CEO
President, Healthcare Billing and Management Association (HBMA)

Ginger A Ryder, CMPE, CHBME, CPC

President, EMEDEX
Founder

Gordon Matthews

AmplaPay
Founder & Vice Chairman

Steve Neeleman, MD

HealthEquity
VestaCare, Inc.

Doug Bilbrey

Vice President, Sales
Healthcare Retroactive Audits, Inc.

Theresa Kalem

Founder and CEO
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If you are a health plan, hospital/health system or financial institution and would like to speak at this highly acclaimed forum please contact [email protected] For sponsorship opportunities, contact [email protected]

2019 Speakers

Robin Wright King

Director of Consumer-Directed Health (CDH) Strategy and Product Management
Blue Cross Blue Shield of Massachusetts

Robin Wright King is Director of Consumer-Directed Health (CDH) Strategy and Product Management at Blue Cross Blue Shield of Massachusetts. She is responsible for the Plan's CDH strategy and offerings. Her work encompasses development of strategies to bring relevant and enabling benefit designs to the market that are easy to use and help members to make informed healthcare decisions for themselves and their families. This includes all aspects of the consumer engagement and experience for those enrolled in CDH plans including healthcare financial accounts, communications, education, wellness incentives, and adoption strategies. She previously managed the consumer-directed health function at Blue Cross Blue Shield of Michigan.

Lili Brillstein

Director, Episodes of Care, Market Innovations
Horizon Blue Cross Blue Shield of New Jersey

Lili Brillstein is a nationally recognized thought leader in the advancement of Episodes of Care as a value- based approach for specialty care. She is the Director of Episodes of Care for the Market Innovations team of Horizon Blue Cross Blue Shield of New Jersey, and, under her leadership, has built the largest program for commercially insured patients in the country. Lili is responsible for the overall direction, strategy, design and oversight of the Horizon Episodes of Care/Bundled Payment Program. When Lili joined Horizon in January of 2013, the Episodes program was still in pilot and included only total hip and total knee replacement episodes. The program has grown to include additional orthopaedic episodes (including low back/laminectomy, shoulder replacement, knee arthroscopy), obstetrics and gynecology, GI (including a Crohn's episode with a fully integrated behavioral health component), cardiology, and oncology. Lili is a passionate advocate of Episodes of Care/Bundled Payments as a strategy to successfully migrate from fee for service to quality- & value-based models that rewards providers for excellent outcomes and patient experience, while reducing the overall cost of healthcare.

Lili is a guest lecturer on episodes of care/bundled payments at the Harvard Business School working under Michael Porter, and has co-authored several peer-reviewed articles on the subject of Episodes. In addition, Lili has served as an Advisor to CMS on bundled payments, and is on the Advisory Boards of the US Women’s Health Alliance and the Quality Cancer Care Alliance; both national coalitions focused on advancing value based care to improve quality and cost of care delivery. Lili’s expertise at cultivating functionally collaborative relationships between payers and providers across the full continuum of health care has allowed not only the pillars of the triple aim to be achieved, but the spirit of the relationships has shifted from one of adversaries to one of collaborators.

Jason Woods

Vice President, Provider Contracting
Priority Health

Raul Matas

Director of Analytics, National Claims Auto Adjudication & Outside Medical Expense
Kaiser Permanente

Raul is the director of analytics at Kaiser Health Plan Claims AA Optimization. He has also formerly led the operational reporting, project management office, application development, quality assurance and cost containment functions in the claims operation. Prior to his current role, he was one of the original core leadership team members on the program to replace the claims platform, and led the finance function and business case development for that project approved by KPCAC in 2010.

Raul began his career at KP in 2007 as an internal consultant supporting claims operations first in finance, then in quality. Prior to KP, Raul held roles at Hewlett-Packard HP Services North America where he began as a financial analyst and planning and reporting manager, then led the finance function for HP Global Corporate Account Sales Organization. Raul earned his undergraduate business degree in accounting and information systems and M.B.A. in finance, both from the University of Southern California.

Raul's daughter, Avery, attended both Wheelock College in Boston and Marymount Manhattan in New York City and is on a work study in Paris France. He lives in Pasadena, CA, with wife Nandani and performs regularly as an opera baritone in recitals and full productions with local opera companies.

Timothy C. Zevnik, CIPP/US, CIPP/G

VP Compliance & Corporate Privacy Official
Molina Healthcare, Inc.

Timothy C. Zevnik, CIPP/US, CIPP/G, is the Vice President Compliance & Corporate Privacy Official for Molina Healthcare Inc., a national managed care organization based in Long Beach, California. He joined the company in 2001 and served as the HIPAA program manager until he was promoted to the director position in 2006. In 2003, he was named the company’s first privacy official, a role he still retains. Mr. Zevnik has over 20 years of experience in the health care industry. Prior to his work at Molina he held several management and analyst positions at PacifiCare of California, and was an analyst at Safeguard Health Enterprises.

He specialized in regulatory compliance and ensured that company operations complied with state and federal laws in a cost-effective manner. Mr. Zevnik earned his Bachelor of Arts from the University of California Santa Cruz and earned his Master of Business Administration from the University of California Irvine. Mr. Zevnik is a member of the International Association of Privacy Professionals and is a Certified Information Privacy Professional.

Michael Rawdan, Ph.D., MBA

System Senior Director of Revenue Cycle & Patient Experience
St. Luke's Health System

Michael is responsible for Account Management & charter for a structure that redefines the Patient Financial Experience for the largest Provider in Idaho. He has over 20 years' experience in customer management and patient experience working for firms such as Capital One and Hewlett-Packard.

Michael has held various roles across diverse organizations including customer management and insights for Capital One. At Hewlett-Packard, Michael was the Executive responsible for a $2B e-Commerce organization. Within HP, Michael managed Data & Analytics to drive user interface changes that drove significant improvements in performance.

These experiences have led Michael to St. Luke's Health System where he has been tasked with identifying and developing solutions that improve Patient Financial Experience from end to end. This is defined as pre-patient experience through each step of the clinical and non-clinical touch points.

Michael holds a BS in Marketing from the University of Tampa, MBA from Northwest Nazarene University and a dual PhD. in International Business & Decision Sciences from NOVA Southeastern University.

Sierra Tomlinson RN MBA BSN OCN

Director of Value Based Care
Florida Cancer Specialists & Research Institute

A Florida native, Sierra entered the medical field in 2003 after graduating with a BSN from the University of Florida and MBA from Webster University. Prior to joining Florida Cancer Specialists (FCS) in 2009, she worked in multiple areas of healthcare, including patient care, reimbursement, and clinical and business management. During her time at FCS prior to being named the Director of Value Based Care Sierra worked as a Head Nurse caring for patients in multiple FCS clinics and then as Senior Project Manager in our Operational Excellence Department assisting in collaborative efforts with Clinical and Operations teams to enhance processes throughout the organization. As the Director of Value Based Care, Sierra is responsible for overseeing the success of the value-based care initiatives, as well as implementing new strategies to meet the needs of the demanding value-based programs. Sierra enjoys spending time with her family, volunteering, boating and cheering for the Gators.

June St. John, CTP

Senior Vice President, Healthcare Product Manager
Wells Fargo

June has 32 years of Treasury Services product management and customer service experience. Since 2005, she has helped lead Wells Fargo's solutions development for the healthcare industry. Currently she is responsible for Wells Fargo's Revenue Cycle Management - Claims Payment Solution for Commercial/Government Insurance Payments product strategy and Supplier Payment Solution, a healthcare provider supply chain management payables strategy.

June is a frequent presenter and author on the convergence of healthcare and banking.

June holds both graduate and undergraduate degrees from the University of North Florida in Jacksonville, FL.

Arnold Torres

Executive Director, Healthcare Solutions
J.P. Morgan

Arnold is an Executive Director within the Commercial Bank’s Industry Solutions team solely focused on the firm’s healthcare vertical. In this role, he brings a holistic approach of both industry knowledge and comprehensive treasury solutions to help increase efficiencies and reduce risk for our healthcare clients. This includes for-profit, not-for profit acute care as well as academic medical centers. Arnold’s 20+year career in banking has been centered on sales and leadership within treasury services with the last 14 years solely focused on the healthcare industry

Prior to joining J.P. Morgan, Arnold was the national healthcare sales manager for KeyBank where he led a team of consultants that spanned across healthcare and insurance. Prior to joining Key, he relocated to the west coast to build a regional healthcare team in the mountain and west coast for Wells Fargo. He and his team specialized in Not-for-profit, acute care systems as well as managed care for twelve years.

Arnold resides in Arizona, holds a Bachelor of Science in finance from the State University of New York and is a member of HFMA.

Charles Stellar

President
WEDI

Mr. Crawford is a relationship officer for the Healthcare Sales team for BNY Mellon's Treasury Services, responsible for marketing domestic and international cash management solutions to organizations in the healthcare industry. These include insurance companies, hospital systems, pharmaceuticals, biotech and both manufacturers and distributors of medical devices.

Prior to joining BNY Mellon, Jim led Finance and Accounting Business Processing Outsourcing (BPO) efforts in North America for Cognizant, a global leader in business and technology services, where he was responsible for business development for Finance and Accounting in North America. Jim's past roles include vice president of Business Development at SourceNet, the BNY Mellon Accounts Payable Services group where he managed relationships with the company's clients and prospects in the Midwest and Northeastern United States. Prior to joining SourceNet, Jim worked in a number of business development roles, developing human resources and benefits solutions for Automatic Data Processing (ADP) and led the document management outsourcing efforts for the Healthcare National Account organization of Standard Register. Jim is a graduate of Iowa State University.

Jim has been a guest speaker on the topic of financial process outsourcing and accounts payable processes at several National AFP conferences and over a dozen regional financial conferences and meetings.

Erin Weber

Director
CAQH CORE

Erin Richter Weber is the Director of CAQH CORE, a non-profit alliance of healthcare industry leaders whose mission is the creation and adoption of healthcare operating rules that support standards, accelerate interoperability, and align administrative and clinical activities among providers, payers and consumers. Erin has been with CAQH CORE for more than eight years. In this role, she oversees the CAQH CORE operating rule development process, education and outreach, and participant relations. Prior to joining CAQH, Erin served as a consultant with PricewaterhouseCoopers LLP (PwC) where she managed engagements for government clients and as the lead revenue cycle researcher at the Advisory Board Company.

Lee Barrett

Executive Director
EHNAC

Lee Barrett is the Executive Director of The Electronic Healthcare Network Accreditation Commission (EHNAC), a federally recognized, standards development organization designed to improve transactional quality, operational efficiency and data security in healthcare, where has served in that capacity since the commission's inception in 1993. He has 10 years of experience leading healthcare professional services organizations including PricewaterhouseCoopers, SAIC, Covansys and Virtusa and 20 years in senior management roles in payer organizations including Travelers and Aetna. He has held senior leadership positions with the American Dental Association Business Enterprises Inc. (ADABEI), the for-profit, wholly owned subsidiary of the ADA, a provider organization and has led several healthcare software/services development companies including: MBEXX, Claredi, HealthEC and others in which for many he facilitated their growth and acquisition. He has served as chairman of WEDI, and ASCX12N Insurance Subcommittee and currently serves on the eHi Leadership Council and DirectTrust Board and has been on many other industry boards.

A member of both the HHS Cybersecurity Task Force (405d) and ONC Fast Healthcare Interoperability Resources (FHIR) Tiger Team as well as Chair of the National Trust Network Data Sharing and Cybersecurity Task Group, Barrett works on key HIT industry initiatives that lay the foundation for health information technology – including support and implementation of important healthcare legislative mandates. He speaks nationally regarding security, privacy, ransomware and cybersecurity risk management/assessment and mitigation strategies, tactics and best practices and is a continued go-to resource for industry media.

Karly Rowe

Vice President of New Product Development, Identity and Care Management Products
Experian Health

Karly leads New Product Development at Experian Health, owning and driving the product process from concept to development and launch of new products, features, and platforms. Leveraging her diverse background across credit, retail, and healthcare, she is responsible for finding new ways to leverage Experian’s data and analytical capabilities to develop new, innovative solutions to the healthcare industry. Karly also leads the Identity Management and Care Management product portfolios, helping healthcare organizations match, manage, and protect patient identities across the ecosystem to provide better care coordination. Karly has been with Experian for more than seven years and holds a Masters of Business Administration from Arizona State University and a Bachelor’s degree in Marketing Management and Retail Management from Syracuse University.

Judy LB Parker, EdD

Enterprise Director of Patient Access
Presbyterian Healthcare Services

Judy Parker is the Enterprise Director of Patient Access for Presbyterian Healthcare Services in Albuquerque, NM. Prior to Presbyterian Judy worked for a variety of for-profit and non-profit healthcare organizations, primarily in the Patient Access arena. Judy is a graduate from Grand Canyon University with a Masters in Leadership with an emphasis on Disaster Preparedness and Crisis Management. She is currently a candidate for an Educational Doctorate in Organizational Leadership with an emphasis on Health Care Administration. The focus on her dissertation is based on the patient experience. Judy is passionate about healthcare, Patient Access, and most importantly the patient’s perception of their experience.

Presbyterian Healthcare Services is focused on improving the patient experience, the patient’s financial outlook and improving the financial well-being of the organization. As part of the process PHS has focused on being an effective patient financial communicator. PHS has been recognized as a PFC adopter and proudly displays their certificates in each facility.

Ryan O’Hara

Chief Revenue Officer
Northern Arizona Healthcare

Ryan O'Hara joined NAH in 2015 as chief revenue officer with a focus on the immediate priorities of record integrity, optimizing operations, lowering cost and enhancing both the patient and physician experience. These remain the driving goals for the revenue cycle operations at NAH, which include access management; patient advocacy; health and care management; coding; billing and follow-up; cash posting; customer service; revenue integrity; denials management; and revenue cycle patient experience and optimization. Ryan brings more than 17 years of revenue cycle experience in various arenas. Consistently focused on the goal of integrating the clinical and business realms of the health continuum, Ryan and his team focus on the holistic approach of patient experience, revenue/record integrity and cost management. This approach has earned Ryan many opportunities to speak nationally and serve the industry in advisory capacities, including a current seat on the Revenue Cycle Management Leaders Forum Advisory Board. Ryan holds a bachelor's of science degree in business administration/marketing from Rockhurst University in Kansas City, Mo., where he also played varsity basketball and golf.

Samuel E. Rubenstein

Chief Architect, Business & Revenue Cycle Solutions
Montefiore Medical Center

Mr. Rubenstein joined the information technology department of the Montefiore Medical Center in 1999 as Assistant Director of Revenue & Financial Systems. In that role he has managed key strategic initiatives, including the design, development and deployment of applications that serve as a delivery hub and intelligent work flow engine predicated on the use of X12 transaction sets, and the medical centers core revenue cycle applications.

Mr. Rubenstein brings many years of industry experience and regulatory knowledge in a variety of health care venues including Acute Care Hospitals, Long Term Care Facilities, Ambulatory Care Centers, Physician Practices and specialty healthcare organizations.

In 2003 Mr. Rubenstein was promoted to Technical Director, Revenue Cycle, Business & Care Management solutions for MMC and also assumed the additional role of Practice Director / Delivery Executive, Revenue & Financial Solutions at Emerging Health Information Technology (a wholly owned subsidiary of Montefiore Medical Center). In this role Mr. Rubenstein leads Emerging Health’s team of revenue & financial solutions consultants and has managed multiple engagements in the areas of Revenue Cycle process optimization, installation and replacement of core revenue cycle, financial and clinical applications. Mr. Rubenstein has successfully assisted MMC and outside clients to achieve increased productivity and improved operational performance, thru the expanded use of electronic transaction exchange and automate the management of the revenue cycle and exchange of required information with external entities and integration of that data into core systems.

Most recently Mr. Rubenstein was promoted to the position of Chief Architect for Revenue Cycle & Business Information solutions in 2013 and is currently leading strategic initiatives for MMC in the revenue cycle areas including preparations for ICD-10, ACO’s, and Healthcare Reform and Payer Operations. Mr. Rubenstein is also responsible for architectural solution designs related to the install of EPIC’s revenue cycle solutions including Tapestry for the ACO / Payer Operations modules across the health system.

Prior to joining Montefiore Medical Center, Mr. Rubenstein served in the capacity of Chief Information Officer at the Kingsbrook Jewish Medical Center for 19 years, where he was responsible for a number of departments including all Information Technology areas, Patient Accounting, Admissions, Health Information Management, Safety & Security and others. Mr. Rubenstein and his team successfully implemented many systems including Revenue Cycle, Clinical, Ancillary, & Administrative solutions including the development of a claims management system to allow for the editing, correction, and transmission of electronic claims to various payers in the mid 1980’s. Prior to that, Mr. Rubenstein served as the Patient Accounts Manager at the Hospital for Joint Diseases for 3 years.

Mr. Rubenstein has also served in organizational leadership roles including Secretary / Treasurer, Health Information Systems Users Group (6 years), President, Keane PATCOM National Users Group (4 years), Associate Trustee, Board of Directors - Kingsbrook Jewish Medical Center (8 years). Currently Mr. Rubenstein represents MMC as a member of the Board for WEDI and Vice Chair for Education

Brad Tinnermon

Vice President of Revenue Cycle and Revenue Integrity
Banner Health

Bradley Tinnermon is currently the Vice President of Revenue Cycle and Revenue Integrity for Banner Health Banner Health is headquartered in Phoenix, Arizona, and operates 28 hospitals, including three academic medical centers and other related health entities and services in six states. Bradley previously held leadership positions in healthcare provider consulting and outsourcing serving major health systems including Dignity Health, Catholic Health Initiatives and Tenet Healthcare.

W. Christopher Johnson, FHFMA

Vice President Patient Financial Services
Atrium Health, formerly Carolinas Healthcare System

Chris Johnson has been employed in the healthcare finance field for more than 30 years. During this time Chris has worked in multiple environments including sole community providers, an academic medical center and in integrated healthcare delivery system. He is current employed by Atrium Health in Charlotte as Vice President Revenue Cycle Management Regional Facilities and Unified Business Office. In his current role, Chris oversees the Unified Business Office which is responsible for “patient facing” billing functions for both hospital and professional billing operations for the Atrium Health Owned facilities. In addition, Chris leads the Regional PFS Team which supports revenue cycle operations for the regional healthcare facilities affiliated with the HealthCare System. Chris is a Fellow in the Healthcare Financial Management Association and an active member of the North Carolina Chapter of HFMA where he has served in numerous leadership positions including Chapter President. Chris has also worked with National HFMA on the Board of Examiners, National Advisory Council, Regional Executive for Region IV, and the Chapter Advancement Team. In 2017 received the Fredrick C. Morgan Award, the highest service award presented by National HFMA. Chris received his bachelor’s degree in Business Administration from Montreat College in Black Mountain, North Carolina, and is certified in Epic Resolute Hospital Billing and Single Billing Office Administration.

Christy L. Pehanich, MHSA, FHFMA, CPC

Associate Vice President of Revenue Management – Revenue Management Professional Services
Geisinger

Christy L. Pehanich, MHSA, FHFMA, CPC is Associate Vice President of Revenue Management – Revenue Management Professional Services for Geisinger. Her primary responsibilities include directing physician billing and insurance collections for Geisinger clinic, professional revenue enhancement, as well as oversight of system-wide medical assistance eligibility programs, patient services and patient collections. Christy also has management responsibilities of Revenue Management functions for Careworks Convenient Healthcare Retail Clinics.

She is a member of the Medical Group Management Association (MGMA), and is a certified member of both the Healthcare Financial Management Association (HFMA) and the American Academy of Professional Coders (AAPC). Christy also earned the Fellow (FHFMA) designation during 2011.

Ms. Pehanich holds a Bachelors of Science in Health Care Administration from Towson University and a Masters Degree in Health Services Administration from Marywood University. *CPC- certified professional coder

Doug Bilbrey

Vice President, Sales
VestaCare, Inc.

Doug Bilbrey has worked in the healthcare revenue cycle space since the late 1980’s working with hospitals and vendors. He has held positions in product development, operations, and sales and marketing. He also served as president of The Cooperative Exchange and participated in several industry committees including HFMA, Medical Banking, and HBMA.

Doug also represented HBMA and The Cooperative Exchange with CMS to advise and support the implementation of X.12 Electronic Data Interchange transactions, specifically, health care claim, payment, eligibility, claim status, and enrollment transactions.

Prior to joining VestaCare, he held executive sales and management level positions with Patient Matters, MedAssist, Boston Software, and The SSI Group, Inc.

Theresa Kalem

Founder and CEO
Healthcare Retroactive Audits, Inc.

Theresa Kalem is President and Chief Executive Officer of Healthcare Retroactive Audits, Inc dba HRA. She has over 22 years of Managed Care experience working with hospitals to recover millions of additional dollars. In light of her long-term success in the field, she founded and built a technology driven company that exemplifies ‘Best Practices’ in the identification, verification and collection of each client hospital’s earned revenue, impacting their bottom lines. Theresa is a proud member of WBENC and HFMA. She earned a BA in International Relations and Business from San Francisco State University and added Paralegal Certification from Merritt College in Oakland, CA.

Theresa founded HRA in 2002. Through her leadership, the company has grown into a multi-million dollar company. HRA built its reputation on its ability to provide additional revenue with patient receivables that were paid correctly, written off (ARMT) or where recovery efforts were exhausted. Theresa’s current mission is to take HRA to the next level in technology automation by converting Intellectual Property (IP) into a technology stack, utilizing machine learning. With an artificially intelligent system already under development, Theresa hopes to position HRA at the vanguard of Third-Party vendor payment reimbursement, providing data analysis in market trends, assisting CEOs and CFOs with the interpretation of this information while facilitating the prevention of revenue leakage.

Donna Houlne BSN, MHA, MHRM

US Healthcare Leader, Global Business Services
IBM

Donna Houlne, a senior healthcare executive with more than 30 years of hospital operations and consulting experience, has proven ability to create multi-disciplinary alliances and teams in order to meet the demands of the challenging and fluid healthcare environment. Recognized for being a hands-on, pro-active troubleshooter who can rapidly identify business problems, formulate resolution strategies, initiate change and implement new processes in challenging and diverse environments.

Key strengths include: Ability to develop and manage complex and diverse relationships; Strong project management; highly principled and values driven individual; Resourceful and creative problem-solver;

Donna has worked in or served most segments of the healthcare industry including Provider; not-for-profit, for-profit, academic medical centers; physician office practices healthcare payers, and life science industry.

Irfan Ahmad

Senior Vice President, Product Development and Strategy
The Clearing House

Irfan Ahmad is Senior Vice President, Product Development and Strategy for The Clearing House. Mr. Ahmad is deeply engaged in the development of several new digital payments initiatives, including real-time payments where he is responsible for the product development work stream. In this role, he works with internal and external technology experts and bank executives to define, develop, and launch the new U.S. payments infrastructure.

Mr. Ahmad brings expertise in payments, product development, strategic planning from his previous work in PriceWaterhouseCoopers consulting practice, where he focused on medical banking and assisting financial service companies define their healthcare strategy and implement payment transaction solutions. He also managed product development and strategic planning for products at Medco Health Solutions.

Mr. Ahmad has a Master’s degree in Public Health from Yale University, and a B.A. in Biology from St. Mary’s College of Maryland.

Prasanna Ganesan

CEO
Machinify

Prasanna is the founder and CEO of Machinify, a data-to-cash platform transforming enterprises with AI-driven products and processes. After receiving his PhD in Computer Science at Stanford, he co-founded VUDU in 2005 (acquired by Walmart 2010). His pioneering work as CTO resulted in over 30 patents and his receiving the 2013 Home Entertainment Visionary award. Prasanna is the recipient of the President of India Gold Medal for his academic accomplishments and also holds the distinction of being the #1 ranked student entering the Indian Institute of Technology.

Ginger A Ryder, CMPE, CHBME, CPC

President, EMEDEX
President, Healthcare Billing and Management Association (HBMA)

Ginger A Ryder is president of EMEDEX, LLC a coding, billing and management firm that provides services to physician groups, imaging centers, ambulance providers and other outpatient healthcare facilities. She has overall responsibility for operations, finance and information technology services as well as business development. Ryder is also a practice management consultant with 35 years of medical group practice management in addition to her background in reimbursement and billing.

Ms. Ryder has held positions of increasing responsibility throughout her career and experience in hospital based and office-based practices from physician practice management to RCM services. She formed EMEDEX under a different name in 1988 in partnership with the ED physician group she managed at that time in order to provide billing and coding services to their own group and then expand those services to other physician and outpatient facility practices.

Ms Ryder holds a bachelor's degree from City University, is a Certified Medical Practice Executive from the Medical Group Management Association (MGMA), a Certified Professional Coder from the American Academy of Professional Coders (AAPC) , a Certified Healthcare Billing Executive and immediate Past President of the Healthcare Business Management Association (HBMA).

Ryder has published various articles in reimbursement and A/R management in Medical Imaging Magazine, RCM Journal and other professional publications and was featured as the national expert in the MGMA Video Series: Medical Group Focusä Successful A/R and Collections. Bob

Ms. Ryder has served on the board of HBMA for six years, was past chair of the WSMGMA Education Committee, former Chairman of the Washington State Health Care Purchasers Information Caucus and as well as past chairman of the curriculum advisory board for health care division of North Seattle Community College. Her outside activities have included serving as the Chairman of the Board for Kent Youth and Family Services.

Gordon Matthews

Founder
AmplaPay

Gordon has 25 years of experience in a broad range of business including consulting to the healthcare industry with PricewaterhouseCoopers (PwC). He has recently focused his attention on reducing friction in the healthcare payments arena, specifically targeting the development of a better way for healthcare payers to pay healthcare providers. He founded AmplaPay in 2018 to bring a cutting edge technology to market for providers and payers, and to foster a collaborative approach to reducing cost and complexity of payments in healthcare.

Gordon’s expertise and has been utilized by a broad range of healthcare provider organizations including IDN’s such as Priority/Spectrum Health, large providers like CHRISTUS Health, Trinity Health, Tenet, and CHS: Academic Medical Centers like Oregon Health and Science University, IU Health, UHNJ and UC Health, and by mid-sized Health Systems such as Integris, Phoebe Putney and Ehlanger Health. He completed undergraduate studies at the University of Johannesburg, and has an MBA from Michigan State University

Steve Neeleman, MD

Founder & Vice Chairman
HealthEquity

Dr. Stephen Neeleman is the founder and vice chairman of HealthEquity. Steve founded HealthEquity in 2002, with the vision to repair the fractured relationship between patients and their physicians and to help more people obtain quality health insurance by re-introducing consumerism to health care. Steve is the co-author of The Complete HSA Guidebook—How to Make Health Savings Accounts Work for You.

In addition to his duties as founder and vice chairman of HealthEquity, Steve was also a practicing general and trauma surgeon for Intermountain Healthcare at American Fork Hospital and Utah Valley Regional Medical Center until 2015. As a board-certified physician, Steve brings his passion and firsthand knowledge from the practice of medicine to his leadership role at HealthEquity.

Steve was appointed by Utah’s Governor, Gary Herbert, to serve as a board member of HIP Utah, Utah’s high-risk insurance pool. He also serves on the Council for Affordable Health Insurance HSA Working Group, and on America’s Health Insurance Plans’ HSA Leadership Council.

Prior to his medical training, Steve worked as the general airport manager for Morris Air (later acquired by Southwest Airlines), based in Salt Lake City, Utah. Steve helped combine efficiency, technology, and excellent customer service to succeed in a rocky industry. This innovative business model allowed Morris Air to rise above financially struggling competitors. Steve’s goal is to use this model to help save another struggling industry—health care.

Steve completed his undergraduate degree and played football at Utah State University. He attended medical school at the University of Utah and completed his surgical training at the University of Arizona. Steve also served as an assistant professor of surgery at the University of Arizona.

“HealthEquity’s mission is to save health care by helping people better save and spend their health care dollars. HSAs are key to our mission and they are quickly changing the way the people purchase, consume, and provide health care. HealthEquity’s remarkable team members help individuals, families, and businesses understand and reap the triple-tax advantaged benefits that come with HSAs. I love being part of this team!”