2018 Speakers

Horizon Blue Cross Blue Shield of New Jersey

Lili Brillstein

Director, Episodes of Care, Market Innovations
Arkansas Blue Cross and Blue Shield

Matt Flora

Director – EBI Medical Informatics, Enterprise Business Intelligence
Priority Health

Richard O'Donnell

Vice President, Provider Contracting
UCare

Michael Ruiz

Vice President of Provider Relations and Contracting
UPMC Health Plan

Anne Palmerine

Vice President, Customer Engagement & Enrollment Services
Blue Cross Blue Shield of Massachusetts

Robin Wright King

Director of Consumer-Directed Health (CDH) Strategy and Product Management
BlueCross BlueShield of South Carolina

Jennifer Winchester

Senior Director, Provider Network Innovations and Partnerships
Excellus BlueCross BlueShield

Mark D. Wagner

Director, Provider Reimbursement Operations
St. Luke’s Health System

Michael Rawdan, Ph.D., MBA

System Senior Director of Revenue Cycle & Patient Experience
UPMC

Linda Zang

Assistant Treasurer
Columbia University Medical Center

Khaled Kadry

Director of Revenue Cycle
Wells Fargo

June St. John, CTP

Senior Vice President, Healthcare Product Manager
Secure Technology Alliance

Randy Vanderhoof

Executive Director
Priority Health

Adam Giroux

Director Value-based Reimbursement Strategies
CAQH CORE

Robert Bowman

Associate Director of Transactions
BNY Mellon

Valerie Rodgers

Vice President, Healthcare Product Manager Global Product Management - Treasury Services
Bon Secours

Lauren McDevitt

Episode Payment Model Director
J.P. Morgan

Michael Manna

Executive Director, Healthcare Solutions
New York Presbyterian Hospital

Mary Eileen Bezman

Revenue Manager Pharmacy
Speakers Biographies


Lili Brillstein

Director, Episodes of Care, Market Innovations
Horizon Blue Cross Blue Shield of New Jersey

Lili Brillstein is a nationally recognized thought leader in the advancement of Episodes of Care as a value-based approach for specialty care. She is the Director of Episodes of Care for the Market Innovations team of Horizon Blue Cross Blue Shield of New Jersey, and, under her leadership, has built the largest program for commercially insured patients in the country.

Lili is responsible for the overall direction, strategy, design and oversight of the Horizon Episodes of Care/Bundled Payment Program. When Lili joined Horizon in January of 2013, the Episodes program was still in pilot and included only total hip and total knee replacement episodes. The program has grown to include additional orthopaedic episodes (including low back/laminectomy, shoulder replacement, knee arthroscopy), obstetrics and gynecology, GI (including a Crohn’s episode with a fully integrated behavioral health component), cardiology, and oncology.

Lili has been an Advisor to CMS on the OCM and other value-based models, as well as to several Specialty Practice organizations and Associations.

Lili is a passionate advocate of Episodes of Care/Bundled Payments as a strategy to successfully migrate from fee for service to quality- & value-based models that reward providers for excellent outcomes and patient experience, while reducing the overall cost of healthcare.

Her expertise at cultivating functionally collaborative relationships between payers and providers across the full continuum of health care has allowed not only the pillars of the triple aim to be achieved, but the spirit of the relationships have shifted from one of adversaries to one of collaborators.

Matt Flora

Director – EBI Medical Informatics, Enterprise Business Intelligence
Arkansas Blue Cross and Blue Shield

Matt Flora is the Director of Medical Informatics at Arkansas Blue Cross and Blue Shield (ABCBS). Matt has an M.S. in Statistics from the University of Arkansas and has worked in healthcare data analytics for over 12 years. In his current role at ABCBS, he has oversight of multiple analytics and informatics teams, including teams that focus on the research and implementation of payment innovations. Over the past five years, ABCBS has implemented statewide episodes of care, patient centered medical homes, collaborations with accountable care organizations, and has participated in CMS’s Comprehensive Primary Care Initiative since its inception. Matt’s analytic teams support Arkansas providers with the data needed to operate under these new payment models.

Richard O'Donnell

Vice President, Provider Contracting
Priority Health

Michael Ruiz

Vice President of Provider Relations and Contracting
UCare

As UCare's Vice President of Provider Relations and Contracting, Michael Ruiz leads complex negotiations with providers and develops innovative Medicare, Medicaid and commercial value-based contracting arrangements. He also manages teams and processes to support improved operations and performance at UCare. Ruiz was most recently Vice President, Medicare Market Performance at UnitedHealthcare in Minnetonka, Minn. His responsibilities included overseeing value-based contracting analysis for incentive programs, addressing gaps in Medicare Star Ratings and improving medical cost performance for health plan members. He previously held positions as Senior Director, Accountable Care Strategy at UnitedHealthcare; Senior Provider Contract Manager with Blue Cross Blue Shield of Minnesota in Eagan, Minn.; Project Manager with Medical Management, Inc., of Portland, Ore.; and Hospital Director with Banfield Pet Hospitals in the Twin Cities area. Ruiz earned a Bachelor of Arts degree from the University of Minnesota. He is a member of the Health Care Financial Management Association. Ruiz and his family live in St. Paul, Minn., where he coaches the Mendota Heights Athletic Association Football, Highland Hoops Basketball League and Hi-Mac Baseball League, and is president of the Friends of the Oxford Pool.

Anne Palmerine

Vice President, Customer Engagement & Enrollment Services
UPMC Health Plan

Anne Palmerine is the Associate Vice President of Customer Engagement and Enrollment Services for UPMC Health Plan. Anne has led UPMC Health Plan in Customer Service for the past fourteen years, including Enrollment and Retail. Accomplishments have included implementation of a highly esteemed Health Care Concierge program, implementation of Genesys call center technology, driving first call resolution and service recovery, integration of an omnichannel experience, and achieving JD Power Call Center Certification in 2009, 2011, 2012, 2014 and 2016. Achievements have included from JD Power #1 PA Region Overall Member Satisfaction, from ICMI, Best Strategic Value to our Organization and from IQPC, Best in Class Contact Center (Over 200 Seats). Anne has managed in customer service call centers for the past 24 years with a focus on customer retention, growth, and sales.

She has a bachelor's degree from West Virginia University and an MBA from the University of Pittsburgh.

Robin Wright King

Director of Consumer-Directed Health (CDH) Strategy and Product Management
Blue Cross Blue Shield of Massachusetts

Robin Wright King is Director of Consumer-Directed Health (CDH) Strategy and Product Management at Blue Cross Blue Shield of Massachusetts. She is responsible for the Plan's CDH strategy and offerings. Her work encompasses development of strategies to bring relevant and enabling benefit designs to the market that are easy to use and help members to make informed healthcare decisions for themselves and their families. This includes all aspects of the consumer engagement and experience for those enrolled in CDH plans including healthcare financial accounts, communications, education, wellness incentives, and adoption strategies. She previously managed the consumer-directed health function at Blue Cross Blue Shield of Michigan.

Jennifer Winchester

Senior Director, Provider Network Innovations and Partnerships
BlueCross BlueShield of South Carolina

Jennifer Winchester is the Senior Director of Provider Network Innovations and Partnerships at BlueCross BlueShield of South Carolina, where she is responsible for designing and implementing alternative payment methodologies for providers in South Carolina. She has over 15 years of provider and payer experience in managed care where she most recently served as the Director of Managed Care for Lexington Medical Center in West Columbia, SC. Jennifer is a skillful negotiator and excels in directing complex projects. Jennifer's healthcare vision is to create win-win solutions for providers and payers that are effective, value-added and sustainable.

Mark D. Wagner

Director, Provider Reimbursement Operations
Excellus BlueCross BlueShield

Michael Rawdan, Ph.D., MBA

System Senior Director of Revenue Cycle & Patient Experience
St. Luke’s Health System

Michael is responsible for Account Management & charter for a structure that redefines the Patient Financial Experience for the largest Provider in Idaho. He has over 20 years' experience in customer management and patient experience working for firms such as Capital One and Hewlett-Packard.

Michael has held various roles across diverse organizations including customer management and insights for Capital One. At Hewlett-Packard, Michael was the Executive responsible for a $2B e-Commerce organization. Within HP, Michael managed Data & Analytics to drive user interface changes that drove significant improvements in performance.

These experiences have led Michael to St. Luke's Health System where he has been tasked with identifying and developing solutions that improve Patient Financial Experience from end to end. This is defined as pre-patient experience through each step of the clinical and non-clinical touch points.

Michael holds a BS in Marketing from the University of Tampa, MBA from Northwest Nazarene University and a dual PhD. in International Business & Decision Sciences from NOVA Southeastern University.

Linda Zang

Assistant Treasurer
UPMC

Linda Zang, CCM, is the assistant treasurer at the University of Pittsburgh Medical Center, where her responsibilities include cash forecasting, payment posting, cash accounting, banking operations and financial technology development for UPMC’s 160 subsidiaries. She has 35 years of experience in the treasury field, involving retailing, banking and healthcare. She has been past president of the Pittsburgh Association for Financial Professionals.

She received her B.S. from Georgetown University and M.B.A. from Golden Gate University, San Francisco. Ms. Zang has won several national awards for treasury technology, including the Pinacle Award from the Association of Financial Professionals, and the Alexander Hamilton Award from Treasury & Risk magazine. She is the author of a number of articles and has spoken regularly at financial conferences.

Khaled Kadry

Director of Revenue Cycle
Columbia University Medical Center

As a lifelong public health advocate and professional with 10+ years of experience, Mr. Khaled Kadry has held various positions in healthcare experience, including work surrounding revenue cycle management, consulting, performance improvements and business analytics. Mr. Kadry has held positions at Navigant Consulting, Northwell, Montefiore - KPMG and is currently the revenue cycle director at Columbia University Medical Center.

Mr Kadry has a BSc in Business Management at Baruch College and earned an MBA from Dowling College and MHA from Columbia University. Mr. Kadry also has an Executive Certification in financial management from Cornell University and is certified in Green Belt Six Sigma and Six Sigma Lean.

His areas of expertise include revenue cycle, P&L, staffing, financial restructuring, data analytics and process improvements.

Mr. Kadry was born and raised in Cairo, Egypt, and moved to New York over twenty years ago to attend Baruch College.

June St. John, CTP

Senior Vice President, Healthcare Product Manager
Wells Fargo

June has 32 years of Treasury Services product management and customer service experience. Since 2005, she has helped lead Wells Fargo’s solutions development for the healthcare industry. Currently she is responsible for Wells Fargo's Revenue Cycle Management – Claims Payment Solution for Commercial/Government Insurance Payments product strategy and Supplier Payment Solution, a healthcare provider supply chain management payables strategy.

June is a frequent presenter and author on the convergence of healthcare and banking.

June holds both graduate and undergraduate degrees from the University of North Florida in Jacksonville, FL.

Randy Vanderhoof

Executive Director
Secure Technology Alliance

Randy Vanderhoof is the executive director of the Secure Technology Alliance, a not-for-profit, multi-industry association, working to stimulate the understanding, adoption and widespread application of secure solutions, including smart cards, embedded chip technology, and related hardware and software.

The Alliance organization provides a forum for industry stakeholders to collaborate and educate others on the appropriate uses of secure technologies to enable privacy and data protection.

In addition to his leadership role with the Secure Technology Alliance, he is also the Director of the U.S. Payments Forum, an independent, cross-industry organization established to support the alignment of global payment networks, regional payment networks, issuers, processors, merchants, and industry suppliers to promote the efficient, timely, and effective introduction of EMV chip technology and other new and emerging payments technologies in the U.S. that protect the security of, and enhance opportunities for payment transactions within the U.S..

Prior to joining the Smart Card Alliance, he spent a majority of his professional career in management positions with a number of global organizations involving smart card identity and payments technology including IBM Global Smart Card Solutions, First Access, Inc., and Schlumberger (now Gemalto).

Randy is a graduate of Saint Joseph’s University in Philadelphia, PA with a BS in Management Marketing. He received his MBA from Rider University in Lawrenceville, NJ.

Adam Giroux

Director Value-based Reimbursement Strategies
Priority Health

Robert Bowman

Associate Director of Transactions
CAQH CORE

Bob Bowman is the Associate Director of Transactions for the CAQH Committee of the Operating Rule for Information Exchange (CORE). Bob oversees the CORE Rule development process, supports the CORE Certification process, which was designed to demonstrate adoption of the CORE rules, serves as a CORE liaison to the standard development organizations (SDOs) and supports CORE's industry education and outreach. Prior to joining CAQH CORE, Bob served as the EDI manager for Humana, Inc. He also worked at Xerox as an implementation manager - implementing EDI, Web, and HIPAA projects for state, federal, and commercial clients.

Valerie Rodgers

Vice President, Healthcare Product Manager Global Product Management - Treasury Services
BNY Mellon

Valerie Rodgers is a Healthcare Product Manager within BNY Mellon Treasury Services' Global Product Management team. She is responsible for executing on healthcare product development initiatives and business strategy, managing strategic service providers, and supporting sales and implementation efforts for new and existing healthcare client. Focus areas primarily include healthcare providers and payers.

Valerie holds a bachelor's degree in marketing and international business, with a focus in economics from Duquesne University. She is a member of HFMA, the HIMSS Revenue Cycle Improvement Task Force, is Pragmatic Marketing level III certified as well as a Certified HIPAA Professional.

Lauren McDevitt

Episode Payment Model Director
Bon Secours

Lauren provides oversight of 13 bundled payment / episodic-based payment models from inception across 7 hospitals as Director of Bundled Payments at Bon Secours Health System. She and locally-led interdisciplinary Bundled Payment teams are forging new partnerships with post-acute care providers to create innovative disease specific clinical pathways and care teams that stretch across care continuum.

Lauren and Bundled Payment teams are also spearheading care continuum innovation through bundled payment strategies for Medicare payers / and commercial insurers to help eliminate care gaps and drive appropriate care at right time and right place. Oversight also includes aligning physicians and hospital critical priorities to create physician value-based agreements (gainsharing), enabling physicians to share in upside driven by improvement in quality of care and patient outcomes. Also led the development of enhanced stakeholder informatics dashboards and oversight of conversion and design in Tableau-based tool to further advance stakeholder health informatics dashboards, providing actionable analytics to target cost, quality, risk, and utilization opportunities and monitoring performance of new bundled payment models.

Michael Manna

Executive Director, Healthcare Solutions
J.P. Morgan

Mary Eileen Bezman

Revenue Manager Pharmacy
New York Presbyterian Hospital

Mary Eileen Bezman, MBA, is a Pharmacy Revenue Manager at NY Presbyterian Hospital. Ms. Bezman brings over 15 years of experience in healthcare IT, Revenue Cycle management, and training to her role as she leads the Pharmacy Revenue initiative at NY Presbyterian Hospital and network facilities.

Prior to joining New York Presbyterian Hospital, Ms. Bezman spent several years in varying progressive roles at Siemens American Healthware Systems and in private healthcare consulting. Ms. Bezman provided IT consulting and training services to Nassau University Medical Center, NYU, Beth Israel Consortium, Kingsbrook Jewish Medical Center and Maimonides hospitals. In addition, Ms. Bezman has taught at Kingsborough Community College and Hofstra University.

Most recently Ms. Bezman has joined the Pharmacy Department at NY Presbyterian Hospital. She has focused her expertise in the complex areas of medication purchasing, IT Setup, charging, contract negotiation, and revenue realization as well as support for the Internal Control and Corporate Compliance departments.

Ms. Bezman holds a Master of Business Administration degree from Rensselaer Polytechnic Institute and a Bachelor of Science degree in Mathematics from Stony Brook University.